Describe a Good Advertisement that You Think is Useful - IELTS Cue Card

Below, you can check the IELTS speaking cue card sample answer 1: "Describe a good advertisement that you think is useful”.

I'd like to talk about an advertisement for Dettol, a well-known brand for hygiene and cleanliness, which carries the tagline "Jalega Tabhi Chalega".

This advertisement is ubiquitous, appearing on television, social media platforms like Facebook or Instagram, and even on billboards across the city.

The advertisement showcases various scenarios where people encounter germs and bacteria. For example, when people get wounds, they apply antibacterial cream, which might cause more irritation, but at the same time, it is effective and necessary to kill germs. Dettol is using this in its advertisement "Jalega Tabhi Chalega". This Dettol ad shows how effectively Dettol eliminates these germs, emphasising the importance of thorough cleanliness.

The advertisement of Dettol with the tagline "Jalega Tabhi Chalega" is useful for several reasons, such as the tagline communicates a clear and straightforward message that to be effective, Dettol must have a burning sensation. This clarity ensures viewers understand the product's efficacy in killing germs, especially wounds. Moreover, using the phrase "Jalega Tabhi Chalega" creates a memorable hook that sticks in the audience's minds. This makes it more likely for people to remember the advertisement and the product it promotes when they encounter situations related to hygiene and cleanliness.

I appreciate how this advertisement effectively communicates the message of hygiene in a simple yet powerful way. It motivates me to use products like Dettol to safeguard my health and well-being.

In conclusion, the Dettol advertisement with the tagline "Jalega Tabhi Chalega" communicates the importance of hygiene in preventing the spread of germs & bacteria on wounds. It reminds people to prioritise their health by incorporating products like Dettol into their daily routines.

Also, Read: Describe an unusual holiday you had - IELTS cue card

Below, you can check another IELTS speaking cue card sample answer for the topic; describe a good advertisement that you think is useful.

I'd like to discuss an advertisement for sanitary pads featuring Akshay Kumar. The advertisement's tagline is "Herogiri phu phu karne me nahi Sanitary Pads dene me hai."

This advertisement is primarily featured on television channels targeting a broad audience and on social media platforms like YouTube and Facebook.

In the advertisement, Akshay Kumar was seen asking people to smoke sanitary pads instead of cigarettes. In this advertisement, a person is seen smoking a cigarette outside the hospital whose wife gets sick due to an unhygienic lifestyle and not using sanitary pads during periods.

This ad challenges old ideas about periods and breaks stereotypes. Akshay Kumar talks openly about periods and says, "Herogiri phu phu karne me nahi Sanitary Pads dene me hai." This helps women feel strong and confident during their periods.

The Akshay Kumar advertisement with the tagline "Herogiri phu phu karne me nahi, Sanitary Pads dene me hai" is useful as it tackles a taboo subject like menstruation in a bold and empowering manner.

It promotes menstrual hygiene in society by openly discussing periods and encouraging the use of sanitary pads. By breaking the taboo surrounding menstruation, the ad helps to raise awareness of personal hygiene, ensuring that women feel confident and comfortable during their periods. Moreover, the ad indirectly promotes awareness about the harmful effects of tobacco on health and fitness.

As I believe in gender equality and breaking stereotypes, I admire the message conveyed by this advertisement. It challenges outdated attitudes towards menstruation and encourages open dialogue, which is essential for creating a more inclusive and understanding society.

In conclusion, the sanitary pad advertisement featuring Akshay Kumar with the tagline "Herogiri phu phu karne me nahi lekin sanitary pad dene me hai" serves as a powerful tool for promoting menstrual hygiene and awareness about the harmfulness of tobacco. It contributes to the well-being of individuals and society as a whole. It encourages individuals to take action and break stereotypes, ultimately contributing to a more progressive and inclusive society.

Also, Read: Describe a foreigner who speaks your native language (Hindi) very well - IELTS Cue Card

Below, you can check the IELTS speaking cue card sample answer 3: "Describe a good advertisement that you think is useful”.

I would like to discuss an advertisement for Cadbury Dairy Milk, a popular chocolate brand, featuring the campaign "Kiss Me." 

This advertisement can be seen on various platforms, such as television and social media channels like Facebook, as well as billboards and posters in public spaces.

The advertisement portrays heartwarming moments between couples where sharing a Cadbury Dairy Milk chocolate bar leads to a romantic kiss. It highlights the joy and sweetness that comes from sharing a special moment with loved ones.

I believe this advertisement is useful because it celebrates love and affection in a simple yet powerful way. By associating Cadbury Dairy Milk with moments of intimacy and connection it reinforces the brand's image as a symbol of love and happiness.

I find this advertisement heartwarming and relatable. It captures the essence of sharing moments of sweetness with loved ones, making me feel nostalgic and warm inside.

In conclusion, the Cadbury Dairy Milk "Kiss Me" advertisement effectively communicates the message of love and connection associated with the brand. It encourages viewers to cherish special moments with loved ones while enjoying the sweetness of Cadbury Dairy Milk chocolate, making it a memorable and impactful advertisement.

Also, Read: Describe a piece of good advice that you gave to someone- IELTS cue card

Below, you can check the follow-up questions for the IELTS Speaking cue card.

Q1. What do you think of online advertising?

Ans. Online advertising has become integral to modern marketing strategies due to its widespread reach and targeted approach. It offers various advantages, such as reaching a global audience, targeting specific demographics, and tracking real-time campaign performance. Moreover, online advertising is often more cost-effective than traditional advertising, allowing businesses of all sizes to efficiently promote their products and services. However, it also presents challenges, such as ad fatigue and ad blocking, as consumers are overcome with ads across various digital platforms. Moreover, privacy concerns regarding data collection and targeted advertising have sparked debates about ethical practices in online advertising.

Q2. What do people usually buy?

Ans. Indians often purchase various goods and services to fulfil their everyday wants and aspirations. These include food, apparel, gadgets, home goods, and personal hygiene items. Online shopping has also grown in popularity due to the emergence of e-commerce sites like Amazon and Flipkart, which enable consumers to buy goods effortlessly from the comfort of their homes.

Q3. Do people watch useless advertisements in this day and age?

Ans. Yes, in today's digital world, consumers still need to locate helpful ads, notably on websites, social media platforms, and television. People frequently encounter invasive or irrelevant advertisements in India because advertising is widely available on all platforms and provides less value or relevance to the user's requirements. Despite the advances in personalisation and targeting, viewers continue to become frustrated and irritated by poor advertising.

Q4. Why does buying new things make people happy?

Ans. Buying new items frequently makes people happy because it fulfils their immediate needs and gives them a sense of success. Considering the Indian culture's focus on festivities and celebrations, buying new things might be interpreted as a symbol of success and wealth. Furthermore, obtaining new belongings may improve one's social standing and sense of self, particularly in societies where material riches are highly prized.

Q5. Do you think an emotional advertisement attracts people?

Ans. Yes, emotional advertisements have a solid potential to attract people. Emotional advertising appeals to human emotions such as happiness, sadness, or responsiveness, which can create a deep connection with the audience. When people feel emotionally engaged with an advertisement, they are more likely to remember it, share it with others, and form positive associations with the advertised brand or product. Emotional advertising can also influence consumer behaviour by tapping into desires, aspirations, and values, prompting individuals to act, such as purchasing or supporting a cause. By inducing emotions effectively, advertisements have the power to resonate with audiences on a personal level, making them more memorable and impactful.

Also, Read: Describe a time when you needed to use your imagination - IELTS cue card

We hope that you now understand how to answer the IELTS Speaking cue card if you receive the topic “Describe a good advertisement that you think is useful” All in all, focusing on communicating effectively during cue card exams is important for scoring high in the IELTS Exam.

We hope you learned how to answer the “Describe a good advertisement that you think is useful” type of questions in your IELTS speaking test. If you want to get further details or would like to prepare for IELTS, you can contact our expert counsellors at Meridean Overseas Education Consultants (MOEC). You can also take free online counselling through our website. Our expert counsellors will provide you with the best support and guidance you need for admission and visa. In addition, they will help you shortlist the universities according to your profile. For more information or any queries, contact application02@meridean.org or 1800-1230-00011.