Masters in Digital Marketing in Australia

Meridean Overseas
Meridean Overseas

Updated On 13 March 2023 & Read Time 5 minutes


In recent years, digitalization has become the new norm. Especially after the pandemic, almost everything is going digital. This has forced businesses and MNCs to shift towards digital marketing,  creating diverse opportunities. In this arena, many students actively seek to learn it as a professional course. Australia is one of the best study-abroad destinations and hubs for youngsters, attracting a large number of international students from different parts of the world to pursue Masters in Digital Marketing.


What is a Master in Digital Marketing Course?

A Masters in Digital Marketing is a graduate-level program that focuses on teaching students the principles and techniques of digital marketing. It is typically a one-to-two-year degree. This program aims to prepare students for a career in the rapidly evolving digital marketing industry by providing them with a comprehensive understanding of digital marketing tools, strategies, and techniques. The curriculum typically covers a range of topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, analytics, and more. 


Students will learn how to develop effective digital marketing campaigns, track and analyse data, and measure the success of their efforts. This course is designed to be interdisciplinary and combines elements of marketing, business, communication, and technology. Graduates of the program will have the skills and knowledge to succeed in a variety of roles within industry, such as digital marketing managers, social media strategists, content marketers, and SEO specialists.


Why pursue your masters in Digital Marketing in Australia?

Australian universities receive thousands of applications from international students every year. Here are some top reasons to study Digital Marketing in Australia. 

  • Australia has a thriving digital marketing industry, and there are plenty of job opportunities for graduates of Masters in Digital Marketing programs. Many universities in Australia also offer career services and work-integrated learning opportunities, which can help you gain practical experience and enhance your employability.

  • The curriculum in Australia is designed to be relevant to the digital marketing industry in Australia and globally. The courses are updated regularly to reflect the latest trends and techniques in digital marketing, ensuring that graduates have the skills and knowledge to succeed in the industry.

  • Since Australia is a hub for various industry experts, international students get the opportunity to meet the world's leading experts and make connections with them.

Eligibility Criteria and Documents Required for Masters in Digital Marketing Courses in Australia

  • A bachelor's degree in a relevant field 

  • English proficiency test scores

  • Some institutions may require work experience in a relevant field

  • A personal statement which must carry the reasons for that particular course and university

  • Updated resume or CV

  • Minimum 2 to 3 letters of recommendation

Top Universities for Masters in Digital Marketing Courses in Australia

Masters in Digital Marketing is one of the top courses that international students choose to study in Australia. 

  • University of Melbourne

  • Monash University

  • La Trobe University

  • University of Sydney

  • Deakin University

  • Macquarie University

  • RMIT University

  • Curtain University

  • University of New South Wales

  • Victoria University

Scholarships for Masters in Digital Marketing in Australia

Many international students find it difficult to bear the cost of studying in Australia. However, scholarships are a great source to minimise your budget for studies in Australia. 


Offered By


Australia Awards

Australian Government

Covers tuition fees, living expenses, health insurance, and travel costs.

Endeavour Scholarships and Fellowships

Government of Australia

Covers tuition fees, travel expenses, and a monthly stipend.

$2,000 (for fellowships) or $4,000 (for scholarships) as an establishment allowance. $3,000 monthly stipend (paid up to the maximum programme duration on a pro-rata basis)

The University of Sydney International Scholarships

University of Sydney

Covers full tuition fee and living expenses

 (around $37,207 per annum)

The University of Melbourne Graduate Research Scholarship

University of Melbourne

Covers the full cost of tuition fees and AUD 110,000 as a stipend

The Macquarie University Vice-Chancellor's International Scholarship

Macquarie University

Provides a full tuition fee scholarship and a living allowance  (AUD 10,000)

Career Scope After Pursuing Digital Marketing in Australia

The pandemic has turned out to be a blessing for the digital marketing industry. It has created more job opportunities for graduates from digital marketing courses. 

Job Role

Average Salary (per year)

Web Analytics Manager


E-commerce Manager


Digital Analyst


Digital Strategist


Digital Marketing Manager


Content Marketing Manager


Marketing Automation Specialist


Social Media Manager 


SEO Specialist


PPC Specialist



Q: Is work experience required for Masters in Digital Marketing in Australia?
A: The requirements for a Masters in Digital Marketing in Australia may vary depending on the institution you are interested in applying to. In general, most universities in Australia require applicants to have a bachelor's degree or equivalent qualification, and some may require applicants to have relevant work experience in the field of digital marketing or a related industry.

Q: Is digital marketing a good career in Australia?
A: Yes, digital marketing is a good career choice in Australia. The growth of the digital economy has led to an increasing demand for professionals with expertise in digital marketing. With the rise of social media and e-commerce, companies are investing more in digital marketing strategies to increase their online presence and reach their target audiences.

Q: What is the cost of studying for a Masters in Digital Marketing in Australia?
A: The cost of studying in Australia varies from university to university and program to program. However, the average cost ranges from 22,000 AUD to 50,000 AUD per year. 


If you are planning to study in Australia and enrol for Masters in digital marketing courses, contact our expert counsellors at any branch of Meridean Overseas Education Consultants (MOEC). You can also take free online counselling through our website. Our expert education counsellors will provide you with the best guidance and support for the admission and visa process. For more information or any queries, mail us at or call us at our toll-free no. 1800-1230-00011.

blog meet

Get the best study abroad guidance

blog meet

Get the best study abroad guidance

Meridean overseas whatsappChat