Digital Marketing in USA - Top Universities, Eligibility Criteria

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Meridean Overseas
Meridean Overseas

Updated On 15 June 2023 & Read Time 6 minutes

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Overview

“Ignoring digital marketing is like opening a business but not telling anyone.”

 

In recent years, digitalisation has exploded throughout the world. Especially after the pandemic, almost every organisation is making their place in the market through digital and online platforms. It becomes easier and faster for the organisation to reach the audience globally through digital platforms. This has forced businesses to shift towards digital marketing. Therefore due to the growing significance of online platforms and the changing dynamics of marketing, the demand for digital marketing professionals is increasing rapidly.

 

Considering the significant impact of digital marketing and growing competition over online platforms, it is very crucial for a student to sharpen their skills in the digital marketing field to survive in the competition and stand out of the crowd. The US being home to some of the top universities is a hub for various top digital marketing industries and can be a suitable study-abroad destination for digital marketing aspirants!

 

In this blog, let’s explore pursuing digital marketing courses in USA for international students.

 

Digital Marketing Course in USA – Course Curriculum

The course structure of Digital Marketing in USA typically provides students with a comprehensive understanding of the dynamic and ever-evolving field of digital marketing. The course is designed to equip students with the knowledge and skills necessary to navigate the digital landscape, develop effective marketing strategies, and leverage various digital channels and platforms.

 

The courses cover various topics, including marketing principles, consumer behaviour, market research, branding, social media marketing, search engine optimisation (SEO), content marketing, email marketing, digital advertising, web analytics, and data-driven decision-making. However, the modules may differ according to specialisations and majors.

 

The course structure often emphasises a combination of theoretical learning and hands-on application, enabling students to develop both conceptual understanding and practical expertise in digital marketing techniques and tools. By the end of the program, students are prepared to adapt to the rapidly changing digital landscape and pursue careers in various industries, such as advertising, marketing agencies, e-commerce, social media management, and content creation.

 

Best Universities For Digital Marketing in USA

So now, let’s get some valuable insights into some of the best universities in US to study Digital Marketing courses and their tuition fees.

University

QS Ranking

Programs

Fees

Johnson and Wales University

51- 100

Digital Marketing and Social Media BS

39,790 USD per year

Hodges University

103-135

Bachelor of Science in Modern Marketing

595 USD credit hour

Lindenwood University

110

Digital Marketing (BS)

9,550 USD per semester

110

MS in digital marketing

500 USD per credit hour

University of Southern California Annenberg

134

MS in Digital Social Media

63,800 USD per year

Pace University

161-170

Bachelor of Business Administration in Marketing- Digital Marketing

48,150 USD per year

161-170

Master in Social Media and Mobile Marketing

40,300 USD per year

Sacred Heart University

219

MS Digital Marketing

28050 USD per year

Bellarmine University

234

Master of Science Digital Media

24,000 USD per year

Northern Illinois University

205- 250

MS in Digital Marketing

30,000 USD for 30 credits

Rutgers Business School

267

Master of Science Digital Marketing

14,616 per semester

St Edward’s University

251- 300

Master of Science in Digital Marketing and Analytics

50,484 USD The

University of Illinois Chicago

302

BSc in Marketing

35,400 USD per year

Trevecca Nazarene University

331- 440

Bachelor of Science in Social Media and Digital Marketing

19,995/ Semester

Aurora University

331-440.

MSc in Digital Marketing and Design

600 USD per semester hour

Spring Hill College

501-600

BS in Digital Marketing

411 USD per credit

Middle Tennessee State University

551-560

Marketing BBA

29,100 USD per year

University of Southern California

701- 750

Master of Science in digital Social Media

2000 USD per semester hour

Southwest Baptist University

1201-1400

BSc in Digital Marketing

25,990 USD per year

Eligibility Criteria to Study Digital Marketing in USA

To study Digital Marketing in USA as an international student, you must meet the following eligibility criteria.

 

For Digital Marketing Bachelors degree USA

 

Below are the eligibility criteria to enrol for Bachelors’s in Digital Marketing course in USA for international students.

 

  • Demonstrating completion of secondary education with a minimum overall score of 55%.

  • Prove English language skills through proficiency scores from standardised tests such as the IELTS. The minimum overall score required in IELTS to study in USA is 6.5 (or equivalent scores in any other English proficiency tests like TOEFL, PTE, or Duolingo)

  • Statement of Purpose (mention the significance of choosing that particular course in your career)

  • 2-3 LORs (Letters of Recommendation)

 

For Digital Marketing Masters degree USA

 

Below are the eligibility criteria to enrol for the digital marketing masters program in USA or Msc Digital Marketing in USA.

 

  • A Bachelor's degree or equivalent from a recognised institution, preferably in a related field such as marketing, communication, business, or advertising.

  • Meet the minimum academic score requirement set by the university or college. Generally, to enrol for Masters in Digital Marketing, international students require a minimum of 60% bachelors.

  • Demonstrate English language proficiency by submitting scores from standardised tests such as the IELTS. The minimum overall score required in IELTS to study in USA is 6.5 (or equivalent scores in any other English proficiency tests like TOEFL, PTE, or Duolingo)

  • Some universities may require scores from standardised entrance exams such as the GRE or GMAT.

  • Statement of Purpose (mention the significance of choosing that particular course in your career)

  • 2-3 LORs (Letters of Recommendation)
     

Conclusion

Without any doubt studying Digital Marketing courses in USA can be highly beneficial for you. The digital landscape in the USA is constantly evolving, and US universities offer up-to-date and industry-relevant curricula that cover the latest trends, technologies, and strategies in digital marketing. You'll have access to comprehensive courses that equip you with the skills needed to excel in this dynamic field.

 

If you are still unsure or would like to get deeper insight, we encourage you to have a word with our team of expert counsellors at Meridean Overseas Education Consultants (MOEC). If you cannot travel to our offices, we offer online counselling services via our website. Our dedicated counsellors will provide you with the best guidance regarding your application to study in USA. Don't hesitate to contact us at application02@meridean.org or call us at 1800-1230-00011.

 

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