Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes ? large or small, global or local, innovative or traditional, public or private ? now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.

• DURATION

  1 Year

• FEES

  19,000

• EXAMS

  IELTS