Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners. You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries.
DURATION
1 year
FEES
17,450
EXAMS
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